Astros del Fútbol is a football-inspired campaign developed for AstroPay, featuring Lionel Messi as its central figure. The campaign leveraged Messi's global influence and the passion for football across Latin America to create an engaging visual experience that connected the brand with fans through exclusive promotions and digital communications. The creative approach focused on combining Messi's iconic presence with AstroPay's visual identity, developing dynamic compositions, impactful typography, and adaptable digital assets. Each piece was designed to maintain brand consistency while capturing the excitement, energy, and emotional connection surrounding football.